Guides
Plain marketing guides for small businesses
Practical advice for UK business owners with no marketing background. Each guide stands on its own, and none of them promises a result.
- AI Marketing for UK Small Business: Can and Cannot DoWhat AI can and cannot do for a small business's marketing, how to check what it writes, and how to start small. Plain advice for UK business owners.5 minute read
- How Much Does Marketing Cost a Small Business in the UKThere is no single price for marketing. See where the money goes, how to set a budget you can afford and what to ask before you pay anyone.5 minute read
- Marketing for a Removals Company: Get Local CustomersPlain advice for a removals firm on getting more local customers: your Google profile, a website that gets the enquiry, reviews and quick quotes.5 minute read
- Marketing for a Plumber or Tradesperson: Local CustomersPlain advice for plumbers and other tradespeople on getting local customers: a Google profile, proof of your work, clear prices and answering the phone.5 minute read
- Local SEO for a Small Business: A Plain GuideLocal SEO means turning up when people search for something near them. A plain guide to your Google profile, your website, reviews and what to ignore.5 minute read
- How to Get More Google Reviews as a Small BusinessHow to ask for Google reviews the right way: your review link, when to ask, what to say, what the rules forbid and how to reply, good or bad.5 minute read