The Marketing Tool That Won't Publish Without Your Sign-Off
For FCA-regulated businesses, human approval of every financial promotion isn't optional — GrowthDept makes it the default, not a setting you have to find.
What does "FCA compliant marketing tool" actually mean?
Under FCA financial promotion rules, no marketing communication for a regulated firm may be issued without approval by an FCA-authorised person. For most marketing software — which is built to auto-publish by design — this creates a structural compliance problem. An FCA compliant marketing tool solves it by placing a mandatory human approval step between content creation and publication. Nothing financial, promotional or regulatory-sensitive reaches your audience until the right person has signed off. That approval step is not an add-on or a premium feature — it is the only way the tool operates.
How GrowthDept is built around the approval requirement
GrowthDept acts as a full marketing department — creating strategy, content, social posts and landing pages for your business — and then it stops. Every post and every reply waits in a review queue for your explicit approval before anything is scheduled or published. Crucially, all price, financial, legal and medical content is specifically held for human review, so the material most likely to trigger FCA financial promotion rules never reaches your audience without your authorised person's yes.
- Every post and every reply requires human approval before it publishes — auto-posting is not available by design
- Price, financial, legal and medical content is automatically flagged and held for authorised review before scheduling
- Results are reported honestly against real data with no invented or fabricated metrics — so your compliance records reflect what actually happened
How it works
GrowthDept reads your business from your website and existing materials, builds a marketing strategy, and creates content across the channels you use — Facebook, Instagram, LinkedIn, TikTok, YouTube and more. Every piece of content lands in your approval queue. You review it, edit it if needed, and approve it. Only then does it publish. For FCA-regulated firms, this means your authorised compliance officer, principal adviser or designated reviewer controls every financial promotion, without that approval burden slowing down the rest of your marketing operation. One platform handles the full workflow: strategy, creation, approval, publishing, engagement and reporting.
Why GrowthDept suits FCA-regulated businesses
Most AI marketing tools are built for speed — they publish automatically and ask questions later. That default is structurally incompatible with FCA financial promotion requirements. GrowthDept was built around the opposite assumption: human approval is not a feature you configure, it is the only mode the platform operates in. The same workflow that protects a financial advisory firm from an unapproved promotion protects a mortgage broker, insurance intermediary or any FCA-regulated business from the reputational and regulatory cost of publishing without proper sign-off. Plans start from £99 per month, with a 7-day free trial and no credit card required. The Agency plan at £999 per month supports multiple regulated client workspaces from a single platform — built for compliance-focused marketing agencies managing FCA-regulated firm portfolios.
Frequently asked questions
Does GrowthDept itself need to be FCA authorised for me to use it?
No. GrowthDept is the tool that creates and queues content — but nothing publishes until your own FCA-authorised person approves it inside the platform. The approval responsibility stays with the regulated firm, exactly as FCA rules require. GrowthDept gives you the workflow to exercise that responsibility efficiently, without adding headcount.
What happens if GrowthDept generates content containing financial claims or pricing?
All price, financial, legal and medical content is automatically held for human review before it can be scheduled or published. It appears in your approval queue where you can read it, edit it or reject it outright. Nothing in those categories goes live without your explicit approval — there is no bypass.
Can one GrowthDept account manage marketing for multiple FCA-regulated clients?
Yes. The Agency plan is designed for exactly this — running multiple client workspaces from a single platform, each with its own separate approval workflow. Every client's content is kept distinct, and each client's authorised person retains sign-off control over their own financial promotions. Pricing for the Agency plan is £999 per month.
Market your regulated firm without the compliance risk
GrowthDept gives FCA-regulated businesses the complete marketing operation — strategy, content, publishing, engagement and reporting — with mandatory human approval at every step. No auto-publishing. No invented metrics. No content that slips out without your say-so. Start a 7-day free trial today, no credit card required, and see how a full marketing department works when it is built around your approval, not around its own speed.
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